Affiliate marketing and E-commerce conference in Casablanca, Marocco
This is a major 3 Days event organized by a group of like-minded online entrepreneurs that met regularly every month in Casablanca.
They first started with a small number of participants but soon it became so popular they now have reached all MOROCCO over 5K people.
Their monthly meeting takes place in different cities plus an annual meet up brings experts from all over the MEDITERRANEAN and rest of the world. Its a good opportunity for networking and see where the e-commerce and affiliate world is going forward.
The speakers line up of 45 includes Youssef Khalidi (Alishark, Launchese, Hurrify), Dimitris SKIADAS (COD Conversion masters), Khaled Belkeram, Bilal Daifi (Trackipay) and many more
Agenda is quite filled with a broad range of hot topics from the Entrepreneur Mindset, startup Capital money, and Finance, payment methods, traffic sources, cash on delivery, dropshipping, FBA, eBay, POD.
Partners includes the likes of Scalify, COD Mastery, AOP, Drophippo, and Printful amongst others.
Ticket Prices start from 1800 DH (about $180 )
Dir Labas 2019, which literally means “to do well” or “become well off” in Moroccan, will kick off on November 7th for 3 days. Check more info on their website
My winning product research dropshipping method for finding top-selling products, it ’s a short and essential step by step guide for beginners or intermediate/ advanced drop shippers and store owners.
This method has been fine-tuned and tested multiple times over past years and it has already led to multiple figures ecom stores.
Objectives:
! Finding ideas:
> methods of finding dropshipping products;
! Validation process:
> supply demand
! Niche potential.
What is Product research dropshipping?
It’s the process of evaluating the likelihood that a specific product leads to a massive amount of sales in a short period of time. You can evaluate products by checking if :
1] it solves a problem;
2] save customer time/money;
3] it has a high perceived value to a passionate audience, not on the high street;
4] it has a WOW factor;
5] improves the customers confidence/appearance.
we will call them the ‘5 winning Factors’ from now on..;
Beforehand you want to consider filtering out the following items:
-Items that are usually carefully checked before purchase ie: footwear, special electronic and clothing;
-Large and heavy items that can be get damaged during transportation;
-questionable items by Customs /Postal service (knives, bows arrows, hunting guns, alcohol) depending on the country.
⚠️ If you are doing Cash on delivery COD make sure you filter out those items who have many Variants (size or color). This will reduce the amount of cash you have to pay in advance to stock your products before shipping them.
Why is Product research important?
If you asked me to name the #1 mistake I see most often I wouldn’t hesitate before answering:
Not spending enough time on analysing the ’5 winning Factors’ above.
There are several ways of finding product ideas with the potential to become winner unfortunately, this can take a lot of time and you usually get overwhelmed quickly and simply give up the search. Another awesome method is to use powerful tools/software, some are free but time-consuming others are paid tools that automate and help the process.
A. Using Facebook
1. Using video search by typing some buyer keywords on the search bar “Get yours” “grab yours” “today only” “sale” “50% off” “free shipping” or the niche “dog” “cat” “cooking” etc…you will come up with some top results; Copy the video Url to check theirs stats (views, comment..) to decide if high engagement (ideally >500K); This works well for evergreen products.
I wrote an advanced article about hacking the facebook purchase pixel for finding a winning product with this method.
3. Check Page Transparency under the page tab :
Then go to AD Library:
Finally, browse Active Ads by Countries:
B. Use automated Feed to spy biggest stores:
in this method you want to follow those dropshipping stores that are constantly testing new products every day, I use a free tool called SeEify.net where I insert a top list of biggest Shopify stores, then I look at the ‘Shop monitor’ Product Monitoring list every day and select those within a price range I am after. Very powerful!
It also offers tools for creating video ads (from provided pictures) and an image grabber downloader!
You can get the full list of websites to add onto the tool and the Chrome extension URL here:
C. Use Paid Tools to find untapped Aliexpress Products:
You can search manually on Aliexpress but tool automation will save a lot of time, believe me! Below some of my recommendations, they all come with a different approach in finding products, check their methods for free.
D. Ask your Supplier
This is one of the easiest methods, when you join an independent supplier (out of Aliexpress) they will tell you winning/hot products, it’s a win-win. Warning, testing is the Key, don’t expect this will work for everybody-
E. Follow Youtuber top Experts
There is plenty of ecom guru that showcase winning products every single day, like Harry Coleman (Beast of ecom), Jordan Welch, Justin Woll, Vince Wang, just to mentions some. Most of them offer legit courses or mastermind meetings at a high price ticket.
VALIDATION PROCESS
It is important to fully validate each chosen product before launching, The above steps only telling half of the true, I usually check on Google Trend and Google Correlate:
This is the product I am validating as an example: car phone holder
Another checking point is to verify on Aliexpress Called “Product Analysis” but its a bit limited to one store at time-however I use Alishark for saving time and pinpoint data set amongst multiple Stores! Below is the analysis provided by Aliexpress: make sure the product sells at least 50 units per day to be considered a winner!
The next part is to look at Facebook Ads KPI (Views, Likes, and Comments) within a certain time length.
Saving time in Product Research.
⚠️ You finally want to check Amazon for Reviews and general feelings about the product. You can even score that with chrome extension like Egrow.io (free version available) and see estimates of profitability with ease.
I gave this research method to my Va while I was using automation tools myself. Guess what.
I found out that, while my Va was producing decent results (some product really sold well) my approach to my paid tools was greater. But that’s is perhaps only me. You can follow this method along and find good results. I prefer what my motto says: speed love money
In this CBO Campaign case study, Edson P. E highlights its strategy, including Facebook scaling techniques and how he made 150k/month on the UK marketplace with a Shopify store in April 2019.
This is a niche/general store from 1 country. I decided to try the UK because people mainly focusing on the USA and it worked pretty good. The audience is smaller but there’s still room to make good money. I am able to make 150k/month. This is a brand store with a good ratio of a repeat customer.
My techniques are not new and not different from other marketers, you probably used them or heard about them.
CBO Campaign: product research
I do a lot of POD (Print on demand) so I like searching for my design on Pinterest, Etsy, Amazon bestseller, the basic research on FB and Teespy($). For physical product, there are few good tools, Ali Shark($) and Adspy($). There’s also youtube and FB graph.
Testing CBO campaign case study
I start a campaign with 6 to 10 adset with single broad interest at least 1M at 8-10$ a day. Sometimes I dupe this campaign and change it for CBO, so now you have 2 campaigns to test your product. I realized that I find my winning audience quicker with CBO. Budget 50-100$. Always purchase conversion even if it’s a brand new pixel.
When to kill Facebook Ads
If no ATC after 7-8$ spent, kill. No purchase after 12-14$, kill. It’s good to have low CPC, good relevance score, etc but I don’t look at those metrics, I focus on ROAS.
Scaling part 1: In the first campaign, I dupe all my best adset 3 times and bump the budget, 25-30$. Use the same technic above to know when to kill In the CBO campaign, I only kill the bad adset and let it run for 2-3 days. After that, keep only your 2-3 best adset and kill the rest.
Scaling part 2: I learned it from a guy named Albert Fernandez from Florida (The Loophole Millionaire). In the first campaign, I take my best adset, dupe it 5 times in a new CBO campaign at 50 or 100$, it’s up to you. If you have a winning audience, FB will find the best adset in this campaign. Kill the adset with bad results and keep 1 or 2 adset alive in this campaign.
Scaling part 3: I do the same thing as the testing process but with LAA. The first campaign I have 5-10 LAA adset at 20$ each and dupe the campaign to a CBO campaign at 100$ this time. When you have killed your bad adset, go in scaling phase 1 and phase 2.
Scaling part 4: Scale with a budget. You have to test your CBO budget. Not all budget worked for me. My best budget were 50-100-300-500. You have to test to find out. You can dupe your actual CBO with a higher budget or just bump the budget of your adset. In your none CBO campaign, keep dupe your best adset with a higher budget. From 25 to 45-50, 50 to 120 and so on. You are going to have a lot of adset.
Scaling part 5: Rinse and repeat the number 2 with new audience/interest and go in scaling 4 Rinse and repeat the number 3 with all LAA you know, VC ATC Video View etc etc and move to scaling facebook ads 1-2-4 above.
Facebook CBO works really well for me. Still testing différent ways to scale my CBO campaign.
Retargeting with Facebook Ads: Still testing but I retarget with link clicks objective. Get all your audience, VV, VC, ATC etc. Start with VC and exclude ATC, ATC and exclude PUR. Try différent creative for your retargeting and use a discount. I was able to get 7x-10x ROAS.
Test many creatives to avoid ad fatigue and at some point, your frequency will be around 1.4 or more. Try to keep your ROAS above 2. kill fast and launch new adset fast.
My AOV (average order value) was pretty low(20£) even with a funnel. My mistake was to not test more upsell or changing my funnel. There’s a tone of apps to bump your AOV.
Profit was 45% after the currency conversion and ad spent around 80k from April to May . All my FB account are in CAD so I don’t pay any currency conversion.
Find a good supplier. Make some research to see if you can find a local supplier, even for POD. They are not in the Shopify app store but they have their own app that can support Shopify. Shipping time was a major factor. Customer got their product in less than 5 days.
My numbers dropped in May because my account got banned by Facebook and got it back 2 weeks later because of a copyrighting issue and wasn’t able to continue with my winners. Make sure if you do POD to check your design to avoid infringement problem.
This is my “whole” strategy in a few words. It might work or not for you. You have to find what is working for you and stick with it especially when scaling facebook ads.
Make sure you have a system/process that allows you to focus on scaling your business instead of doing hours of product research and customer support. Find some VA in Upwork and teach them everything you know to run your stores.
I built and now working on a new website, one country again. Will use the same process, maybe changing a few things because the audience is different but so far so good, I was able to find a winner after 3 days. This is going to be a brand store like the other one. You need to find a process, rinse, and repeat.
This CBO Campaign case study was written by Edson P.E
I don’t have a course or a mastermind youtube channel or whatsoever. I am in the e-commerce world since 2-3 years but I was a beginner like most people here and I know the feeling when you spent a few hundred and got only 2-3 sales or even no sales. Keep grinding and working till you find your winner.
I suggest you find people in some group and work together, maybe not on a store but helping others to succeed will help you to succeed. There’s so many gold information on youtube for free. If you fail, it’s because you decided to fail
ATTENTION! I’ve been secretly using an underground research tool to find the hottest trending products on the market! For months I’ve been using this to find $100K products! Just for landing on this page you can get EXCLUSIVE access! Click Here Now To Get Access!
Trust the process and work work work work work never stop working on scaling facebook ads!
Discover what UndergoundEarners is all about and how to join this exclusive Alliance for eCommerce.
What is the Underground Earners Alliance team?
It is a team of 7/8 figure top earners in the eCommerce-dropshipping POD space. The main alliance is composed of: Vincent Wang, Jordan Welch, Justin Wool and Harry Beast of ecom.
Harry Coleman aka Beast Of Ecom from the UK
Justin Wool
Vince Wang
Jordan Welch
How to join the Underground Earners Alliance?
To become an Underground Earner UE you have to join their live beta program ($97 Monthly ) that includes Bi-weekly Private Zoom Calls, Exclusive eCom Strategies, and insights, access to private Circle Fb Community, Live Q&As +Store reviews, live hot seat sessions on every call.
